Creative Direction

Setting fire to a Dumpster Fire Campaign

Setting fire to a Dumpster Fire Campaign

Overview

Company

Bigeye

Role

Art Director

Duration

Team

Marketing

In late 2022 an idea was hatched by our CEO, Director of Product Marketing, and Director of Content: everyone's data warehouses are a dumpster fire and we should play into that through a video. I was tapped to help with the creative direction and how the Bigeye brand should come through. We partnered with an external video team, Deep Vibe, to produce, cast, shoot, and edit the video.

Production: Liz Efman, Isamar Perez

Script: Liz Elfman, Kendall Lovett

Video: Michael Gilday, Brendan Coughlin

Art Direction: Morgan McCarty

Laying out inspiration and do's/don'ts and how we should incporate the brand characteristics at different levels.
Inspiration for the video team for scouting locations and actors
Feedback for the first edit
Landing page

Outcome