Denver Startup Week Field Guide

Denver Startup Week Field Guide

Date September 2018
Location — Denver, Colorado
Needs — Print Design
Website — www.denverstartupweek.org

I was hired by Denver events firm Two Parts as a freelancer to design a Field Guide for Denver Startup Week 2018. This was the first year DSW offered a Field Guide. The idea was to leverage the popularity of Two Part’s co-brand The Passport Program, but white-labeled for DSW’s purposes. The Field Guide offered pages and pages of 2-for-1 drink deals at Denver bars, restaurants, breweries, and coffee shops, as well as headline events info.

I was responsible for the design and layout of the entire booklet, using the Denver Startup Week logo and high-level brand guidelines, including the design of the sponsor ads. I came up with and presented the overall concept to the client, designed the front and back covers, interior layout templates, and input all content before packaging everything up for print.

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