Design Studio Blue

Inspired Design With Heart

Design Studio Blue

Date October 2017
Location — Denver, Colorado
Needs — Logo + Identity, Branding, Art Direction, Print Design, Website
Website —

Design Studio Blue is a nationally-recognized, award-winning, interior design firm with heart. They provide interior design, furniture design, and art specification services to healthcare and commercial clients in the US.

They came to me needing an identity refresh to reflect the growth and strong direction the firm is heading in. Working together, we were able to define a style distinct to Design Studio Blue; craft an elevated brand; implement the new brand across digital and print touchpoints; and position Design Studio Blue to confidently compete with firms of all sizes and abilities.

The scope included a full rebrand of the Design Studio Blue, redesign of the website, and build out of a full suite of internal (timelines, agenda, letterhead, meeting minutes, memo, submittal transmittal, and transmittal) and external-facing touchpoints (business cards, resumes, proposals, postcard, brochure, case studies, e-newsletter, social media graphics).

The new wordmark reflects the brand’s keywords of ease, fun, innovation, clean lines, freshness, and inclusivity. It shows creativity, collaboration, and movement. It is lean and simple. The buildout of the brand around this logo represents the firm as professional and forward-thinking.

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