FlyOver

A Wood Fired Restaurant and Cocktail Bar

FlyOver

Date April 2016
Location — Columbia, Missouri

Needs — Logo + Identity, Branding, Art Direction, Print Design, Website
Website — FlyOverComo.com

Flyover is a wood-fired oven restaurant and cocktail bar featuring excellently prepared Midwestern fare served small-plate style to encourage sharing, conversation and community at the table.

I worked with owners Adam Wells-Morgan and Daniel Dethrow to develop a cohesive brand identity. I worked with the notion that Missouri is a “flyover” state, combined with the owners’ affinity for classic cocktails and a vintage feel within a modern environment. I illustrated a vintage airplane for the logo to convey a feeling of travel, slow appreciation for experiences, and nostalgia. I created additional, supporting icons of various symbols of state pride for Missouri: a fiddle, donkey, bluebird, and bee.

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